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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101
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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. You should also pay attention to the CPC of each keyword. Another valuable tactic is spending time optimising your most valuable keywords.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. With a Pro account, you’ll also get additional insights into the search volume, CPC and AdWords competition for the keywords you search. Some other options include Drupal, Magnolia, Hubspot, Adobe, Sitecore and Episerver / Optimizely.

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How to Optimize Your Google Shopping Data Feed

Hubspot

The following article is a guest post by David Weichel of CPC Strategy. To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Connect with HubSpot : Troubleshoot Data Feed Errors.

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10 Almost Instant Responses to Your Google Instant Questions

Hubspot

The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). Google AdWords charges users on a CPC (cost-per-click) basis, so your spending will not be affected by the new definition of impression. Connect with HubSpot :

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101