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Using SEO to Compete with Lead Generation Sites

Contently

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. First, find high-volume, low-competition keywords which have the necessary buying intent.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. SpyFu will automatically populate two other competitors, but you can pick the domains of competitors you want to look at.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. Enter your domain and click “SEARCH”. Here’s an example of how we do it: Log in to [link]. Click on “Kombat”.

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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75
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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. What is PPC? Benefits of PPC. These drawbacks are mostly focused on cost.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s equal to Maximum Bid x Quality Score.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Lack of referring domain growth. Multiple pages for the same exact intent. The outcome?