Discovering New Ways of Mobile Advertising with TikTok
Martech Advisor
SEPTEMBER 25, 2019
The app makes it easy for users to create and share videos with special effects filters, stickers, and many experts dubbed it as a sleeping social media giant. During a phase of explosive growth, TikTok was 4th in generating the most global downloads for iOS and Android. The audience also skews slightly more female than male.
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