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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Social Media Impressions/Engagement: If paid ads are toll roads leading directly to a destination, social media is a town square. Healthy earned media mentions are a testament to your brand’s reach and impact. Traffic from Social: Just a few years ago, this was the chief social media success metric.

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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. What should you be tracking? These are generalized across social media channels. Specifics that you track will vary by industry, business and campaigns. Related Articles.

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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Social Media Impressions/Engagement: If paid ads are toll roads leading directly to a destination, social media is a town square. Healthy earned media mentions are a testament to your brand’s reach and impact. Traffic from Social: Just a few years ago, this was the chief social media success metric.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. And how does CTR come into play when we’re talking about SEO?

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Social media integration. Better metrics.