Directive Agency

AUGUST 8, 2017

Search engine marketing is more than just organic traffic. You know your Cost Per Click and your Cost Per Acquisition. So if you’re not sure you have the ability to rank organically, dip your toe into the water with paid search. Why It’s Nearly Impossible to Rank Organically.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

QuanticMind

SEPTEMBER 9, 2020

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Request a demo!

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Martech Advisor

JANUARY 28, 2020

It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Paid media primarily works on two pricing models, viz.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

APRIL 24, 2023

Strategy: Optimize Digital Strategies Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing. We focused on two core digital marketing strategies: search engine marketing and social media advertising.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

ClearVoice

APRIL 15, 2019

Are there tutorials, demos, or webinars? Price: How much does the SEO tool cost? Is it built to make a high switching cost (time, labor, money) if you decide to try another tool? They continue to build in new functionality, such as the CPC Mapping feature (still in Beta at time of publication) you can see below.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Albacross

JULY 31, 2018

After all, Google has dominated the search engine market. More specifically, Bing now commands 34% of the desktop search engine market share worldwide. billion searches per month. And because these platforms operate using a bidding system, having more advertisers naturally drives the CPC up.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

QuanticMind

MARCH 19, 2019

Day-to-day practitioners don’t have time to manually adjust the max CPC for individual keywords to optimize their campaigns. Automated Bidding can take care of this task, optimizing max CPC based on specific goals. If you’re ready to see a best-in-class AdWords automation tool in action, request a demo of QuanticMind.

Adwords 40

Adwords SEM Marketing Management Automation 40

Brandpoint

JUNE 24, 2021

When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118