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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Domain Authority and Page Authority: These metrics assess the strength and credibility of your website (Domain Authority) and specific pages (Page Authority) in search engine algorithms. Higher domain and page authority scores typically correlate with better search visibility and rankings. per click ($100 divided by 200 clicks).

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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Domain Authority and Page Authority: These metrics assess the strength and credibility of your website (Domain Authority) and specific pages (Page Authority) in search engine algorithms. Higher domain and page authority scores typically correlate with better search visibility and rankings. per click ($100 divided by 200 clicks).

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

It is an important metric as it costs less to keep existing customers than to acquire new ones. CPA (Cost per acquisition)- A model where a business only pays for an action taken, such as a click, an impression, or a sale. CPA can be competitive which in turn leads to high costs.

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Understanding the Basics of Bid Shading

QuanticMind

These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. This keeps the probability of winning the auction high enough that it will not compromise pacing and target budgets.

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Programmatic 101: Driving Performance with Campaign Optimization

QuanticMind

In order to have something to optimize toward, you should look at your goals and translate them into measurable KPIs during planning (CPC, CPA, CTR, conversions, etc.) If the CPC goes up, and you’re tracking changes, you may notice you recently removed an exchange, and that could be the reason. Keep track of all your changes.

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Why we care about performance marketing

Martech

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

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Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

A good SEO campaign raises the authority of your domain, garners ever-important backlinks, and makes your on-site experience as frictionless as possible for prospects. Raising the profile and authority of your website, as well as the experience, usually decreases your ads’ CPC and lowers your overall CPA.

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