UTM Parameters: Why and How They REALLY Help You
Optinmonster
MAY 11, 2020
Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Medium : to track the overall marketing campaign for the source (like social media, cost-per-click (CPC) or email campaign).
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