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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

We have to do better for our businesses and our clients. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Yet, we often see our craft distilled into overly-simplified “best practices” that are assumed to be universally true.

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Marketer of The Month Podcast- Episode 093: Insights on SAAS, Remote Culture, and Ecosystems From Hubspot’s #1 Elite Partner Agency

Outgrow

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! About our host: . About our guest: Jen is CEO and a Forbes Council Member, leading SmartBug Media , a globally award-winning intelligent inbound marketing agency. Welcome to the Marketer Of The Month blog! .

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How to Get a Customer to Edit Their Negative Review

Moz

Stats to start with. The following list of stats tells the story of why you want to do anything you can to get the customer to edit a bad review to reflect more positive sentiment: 57 percent of consumers will only use a business if it has four or more stars — ( BrightLocal ) One study showed that ~1.5-star That’s our first impression.

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What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Our “planet,” comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. So, here’s our data from the last year. Here we go.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But these pithy little quotes can tend to put content marketers in the wrong mindset from the get go, in my opinion.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

For instance, last year, a member of our sales team mentioned that he had been receiving a number of questions from leads about SEO and the use of video. Then, sort by topic to see if there are any correlations between great performance, and topic choice. Laying down an opinion? That's right. Simply adding context?

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B2B Thought Leadership Marketing—How Small Manufacturers Can Drive Big Results

Tiecas

Ex: A white paper on optimizing supply chain resilience in the face of disruption) Insightful Blog Posts: Share opinions or analyses on industry news, trends, or challenges. (Ex: The good news is that there is a clear correlation between content format and intent to buy. Don’t believe me?