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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Decoding Intent: Unleashing AI for Data Insights

Valasys

AI can be used to comprehend the intent behind data, which can be used to improve decision-making, personalize customer experiences, and optimize marketing campaigns. As AI continues to evolve, its impact on data analysis in marketing will undoubtedly reshape strategies, enhance decision-making, and unlock unprecedented insights.

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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

The myth has legs, as marketers say. Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero. The fact that how they see the world makes it easy to shrug off their potential contributions to your marketing effort beyond an adlob or finished campaign.

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Sales Pipeline Radio, Episode 206: Q & A with Jeff Kahn @jfkahn

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Behind the Brilliance: The Mind of a Marketer with Erik Archer Smith

Engagio

I met Erik at a Marketing Operations Cross Company Alliance ( MOCCA ) event, which was an immediate indication that he knew his stuff. Amidst the cocktails and hors d’oeuvres, some of the sharpest minds mind marketing come together to talk shop. For training your AEs, table stakes are things like: Industry reports/research.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Another example is when scroll maps show that 80% or more of your visitors engage with the FAQs on your product pages. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Delete regularly.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.