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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. The rise of B2B sales automation is directly correlated with the operationalization of data. What is Sales Automation? Salesforce.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? This analysis focused on the Salesforce ecosystem, given its critical mass. billion in 2019.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Elevate Your Marketing Game: Advanced Strategies for Personalized Campaigns

ClearVoice

No one likes getting abysmal results out of their personalized marketing campaigns. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices. This helps you better target your marketing efforts and improve campaign outcomes.

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How to Setup Google Ads Enhanced Conversions

Directive Agency

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success.

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How to Use CRM for Marketing

GreenRope

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Let’s explore.

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