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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Explore popular solutions and how they can integrate with your CRM in this complete guide. The rise of B2B sales automation is directly correlated with the operationalization of data. Sales Automation + Your CRM. Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? Why take this strategic Demand Process approach to go-to-market in an enterprise environment?

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How to Use CRM for Marketing

GreenRope

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Let’s explore.

CRM 40
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How to Use CRM for Marketing

GreenRope

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Let’s explore.

CRM 40
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How to Use CRM for Marketing

GreenRope

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Let’s explore.

CRM 40