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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

It’s no longer realistic to lay out a locked-in, year-long strategy. Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

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Sales Prospecting for “In-Market” Buyers

PureB2B

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. The problem is that the B2B market is enormous.

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Three hidden relationships marketing leaders need to drive business value

Litmus

What do you mean by business value—we generate leads, conversions, and sales? Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. Why ML Insights? billion in 2021.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.