Account-Based Marketing vs Demand Generation: Distinct but Better Together
Only B2B
JUNE 5, 2024
Here are the hard numbers: ABM boosts several key sales metrics, which includes a 28% increase in overall account engagement and a 25% improvement in Marketing Qualified Leads (MQLs) to Sales Accepted Leads (SAL) conversion rates. Must Read: ABM Tactics That Drive Results What’s Demand Generation?
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