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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. Online Display.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates.

Google 81
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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

There are a few critical features that you must look for if you want the best click-thru, view-thru, and spend/conversion rates. Examples include AppNexus, BrightRoll, DoubleClick, etc. You can run programmatic ads in countless ways. However, not all programmatic ads are created equal. Ask the Right Questions.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

What Traffic sources and landing pages gave me the most conversions and best conversion rates? This is a custom report that tracks overall site conversions as well as a specific conversion, called Check Out. For each report I am tracking the number of conversions as well as conversion rate.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. In 2019, they reported that their DSP generated a 71% higher average conversion rate from campaigns compared to third-party segments. Google Display & Video 360.

Buy 83
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The Top 10 Marketing Attribution Software Solutions

Oktopost

One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Using one of these Top 10 Marketing Attribution Software Solutions will put your business on the right path to more efficient marketing and higher conversion rates in 2019.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick. Average CTR is 2.5%, with various sources reporting a range of 1.5%