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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early. And growing.

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Why Is Content Marketing Important? 54 Marketers Share [Data]

Atomic Reach

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

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Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing.