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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 352
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5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020).

CRM 52
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And just like any tough job, lead generation requires the right tools–even for professional marketers. Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Let’s start with the best tools for lead generation and email marketing.

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Don’t Sweat the Small Stuff – Automate It

PureB2B

Table of Contents Introduction Top Marketing Automation Uses in B2B Sales Prospecting Engagement and Lead Nurturing Qualification Summary. Luckily, marketing automation solutions are available to help alleviate these time-consuming challenges and give salespeople a more efficient means of hitting quotas and driving revenue.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. They give you their job title, company, and job description alongside stats on the companies themselves, like size, location, and core business description. It also integrates with your CRM as well.