ViewPoint
JUNE 15, 2017
The lead generation team was doing its job, but the rules for a qualified lead were so onerous that very little was going to the salespeople. It turns out there were several stages of qualification, from two different inside telemarketing departments. Are the qualification rules too strict? This cost the company $1.2
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.
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The Point
JANUARY 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. and “Call me for a free 10-minute consultation”. and “Call me for a free 10-minute consultation”. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond.
markempa
OCTOBER 22, 2005
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 8, 2007
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.
ViewPoint
MAY 15, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. If you contract with a telemarketing services company, follow-up is assured. ii Called the Rule of 45. ii Called the Rule of 45.
markempa
JUNE 16, 2006
» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. If you have not read it already, I recommend you get David’s free e-book “ The New Rules of PR."
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