Tiecas
MARCH 21, 2024
My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Here’s a quick pre-show, during-show, and post-show checklist: Pre-Show: Develop an enticing offer targeted to your show’s audience (demo, consultation, etc.)
Content Standard
JULY 29, 2021
Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic. Approaching Your Next Steps Creating great content is a team sport.
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Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Customized SEO copywriting trainings typically have a site audit and consultation component.
Conductor
MAY 4, 2022
With companies across all industries now prioritizing a digital-first strategy across the organization, it’s essential that you’re optimizing workflows to support the best possible ROI. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.
Marketing Insider Group
JULY 14, 2020
There’s no return on investment (ROI) with these vanity projects. You can see that content marketing has a 7x greater ROI than paid ads. I found that the paid ads around product had no true ROI. In one year, they saw a 7x ROI. This exercise led me to define a formula for marketing ROI. Ads, not so much.
markempa
AUGUST 19, 2012
Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But
LeanData
JANUARY 25, 2023
To make that delineation, make a powerful request, like asking to arrange a meeting with the chief financial officer to review a use case and ROI model. In their book, the authors show that when faced with customer indecision, sellers tend to step back in the processes and relitigate the status quo with the prospective customer.
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