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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. Or do you have an easy-to-onboard product that relies on self-serve signups?

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Meet the ANNUITAS Evangelists

ANNUITAS

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

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How to Use Customer Insights to Spur Growth

Vision Edge Marketing

To help with these initiatives, CEOs expect their Marketing leaders to: Drive revenue growth. With this emphasis on growth, Marketing organization’s must address its processes, systems and tools, data and analytics , alignment , and accountability. Own the customer experience. Master metrics that matter.

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Only B2B - Untitled Article

Only B2B

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. His book on Amazon is favorite amongst the techno marketers. Brynne Tillman.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Sales may be sending more emails than marketers. Marketing may play a more consultative, bottom-of-the-funnel role, depending on the buyer’s journey. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. The Changing Role of the CMO.

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SaaS Customer Journey: Mapping Your Way To Customer Success

accelerate agency

A big part of making your customers happy is understanding them, and how they move from being unaware of your products to making that decision to buy, and beyond. A customer journey map is a visualization of how a customer engages with your brand or product. Look at free trials, direct sales contacts, and requests for product demos.