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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Make sure to set an “Out of Office” autoresponder. Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. Find out our top CRO best practices and quick wins. Double Opt-In. A/B test it!

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Email Marketing Best Practices I Learnt After Sending 2,049,567 Emails

LeadSquared

So, these have mostly been nurturing emails to opt-in lists. Check out this report by MarketingSherpa on personalized subject lines and this article on 21 cold email subject lines that get responses if you still need some convincing. Try to implement this in the body of the email as well. These are the results: CTR.

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What Sending 2,049,567 Emails Taught Me About Email Marketing Best Practices

LeadSquared

So, these have mostly been nurturing emails to opt-in lists. Check out this report by MarketingSherpa on personalized subject lines if you still need some convincing. Try to implement this in the body of the email as well. These are the results: CTR. But we need to think out of the box. So personalize!

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. The first step in identifying key metrics is to align them with your attribution goals.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

Get A Free Consultation. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. A customer might not complete their checkout for all kinds of reasons, such as: They got an important email from their boss. Click here to download it for free right now!

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Landing pages for any gated content assets on your site (for which a successful opt-in was not recorded). That is, if you use it right.