Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Account-based marketing (ABM) targeting. Cold traffic targeting.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

NOVEMBER 20, 2020

Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor. Book My Free SEO/Marketing Consultation . What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. Google ads management involves taking a closer look at your audience than you may have ever taken before.

Paid Search Agency 52

Paid Search Agency Enterprise Management Ads Spending 52

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

OCTOBER 3, 2019

Get A Free Consultation. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Get A Free Consultation. How Much Do Facebook Ads Cost? 75 per click.

Cost per Acquisition 111

Cost per Acquisition Paid Search Agency Facebook Cost Per Click 111

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Book My Free Native Advertising Consultation .

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Webbiquity

NOVEMBER 14, 2011

4 Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. ” The Responsibilities of SEO Have Been Upgraded by The Daily SEO Blog Rand Fishkin how the role of an SEO consultant/expert has evolved over time from primarily tactics duties (e.g.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Directive Agency

SEPTEMBER 29, 2017

For example, if you know a closed account is worth $10,000 for you, there’s a chance you might even want to bid up the CPC or intentionally sabotage the CTR in an effort to chase the best Cost Per Lead you can possibly get. A third of marketers cite “personalization” as the single most important trend. Personalization. Image Source).

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. This means there’s plenty of room for your SaaS business to rank at the top of the search results if you invest in content marketing as a tactic to boost your SEO. Get A Free Consultation.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. Next, craft marketing strategies to account for unit economics. When they are in the market to buy, your brand is going to be top of mind.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. Next, craft marketing strategies to account for unit economics. When they are in the market to buy, your brand is going to be top of mind.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52