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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. CPC (Cost Per Click): Payment is made when an ad is clicked. You know exactly where your money’s going because it’s tied to real, measurable actions. Ready to boost your performance marketing game?

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Why we care about performance marketing

Martech

While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you. Why marketers should care about performance marketing.

Insiders

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. You could track marketing metrics at source such as impressions and CPC, but not conversions. This all made media spending irresponsible.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM.

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

Target CPA. If you have a target cost-per-acquisition, you can enter that into Google, and Google will optimize bids to get as many conversions as possible to reach the target CPA. Enhanced CPC. As more of an ego strategy, you have the option to outbid this competitor if that’s your goal.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Serve messaging that encourages a purchase, demo, or consultation. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs.