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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

I also followed email marketing experts like Joanna Wiebe and Val Giesler. Folks like you ( Logan Baird ), Megan Boshuyzen , Matthew Smith , Val Geisler , and so many more not only listened but responded, helped out, and amplified my voice. I gotta thank Val Geisler for that. By process of elimination.

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Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

They also completed a practical project judged by its: General organization and efficiency in workflow process. Full disclosure: I’m a Litmus-Certified Email Marketer but began the certification process before I joined the Litmus team. Val Geisler. Collaborate effectively and efficiently across stakeholders and teams.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

On top of the sessions in each city, attendees can pick speakers’ brains during our exclusive “Ask An Expert” sessions, as well as hang out during meals, networking breaks, and conference after parties. The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns.

VALS 49
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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

In his 2018 Intelligent Content Conference talk, Chatbots: How They Can Be Integrated Into Your Existing Content Strategy , Noz shows how you can repurpose many of your existing content strategy elements for use with chatbots. HANDPICKED RELATED CONTENT: Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

We’ve been hosting Live Optimization sessions at our conferences for years, giving tons of feedback on real-life email campaigns to a lot of email geeks in the process. While I love all of the webinars we put on at Litmus, the recent Live Optimization webinar holds a special place in my heart. Turns out we were right.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28
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Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. It could connect to a high-end cognitive system that learns as it goes (including artificial intelligence and natural-language processing). Wanna build a bot?