Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Did I forget a conference? You’re note alone.

Conference 100

Conference Planning Work Management Marketing Management 100

Hubspot

MAY 15, 2015

You go to the same trade shows and speak at the same conferences about pretty much the same things. We’ve all seen unseemly public spats between vendors. And call Forrester names. Your competitors may be duplicitous and under-handed and down-right annoying, but you have a lot more in common with them than you’d like to admit.

Enterprise Management 28

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 28

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Thanks for bringing it to CA conference! How can I help you?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) How can I help you?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. How can I help you?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

PR 76

PR Trust Marketing Stats B2B Marketing 76

KoMarketing Associates

JUNE 6, 2017

George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Sword and the Script | B2B

JULY 19, 2022

66% said conferences (including virtual). Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

The Effective Marketer

JULY 5, 2009

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

MAY 16, 2014

Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content. When you''re as famous as Beyoncé, it''s rare a public spectacle like this is going to slip by unnoticed. public relations'

PR 28

PR Press Public Relations Viral Marketing 28

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

SnapApp

APRIL 25, 2018

In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In terms of events, I’ve seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 21, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. How can I help you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. How can I help you?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. How can I help you?

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His popular “home&# publication is aimClear Blog. Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. Now you may wonder, “ How do we build a community? You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. At the recent Online Marketing Summit (OMS) conference in San Diego, the stat we heard is 90% using, only 16% measuring, and that’s largely limited to things like Twitter reach (retweets, followers), Facebook Fans, etc. How can I help you?

Business 117

Business Paid Search Agency Social Media Analysis 117

Online Marketing Institute

DECEMBER 13, 2010

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Curators promote interaction, collaboration, as well as enlightenment.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Which do you believe? Even though the numbers are small, is the Twitter effort worth it? How can I help you?

Twitter 147

Twitter CRM Business Paid Search Agency 147