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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark Consulting

Paul: How does this translate to the SMB market? The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible. Companies need to get their sales people selling at maximum efficiency.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Software has eaten the world, as Marc Andreessen predicted eight years ago. Software has eaten the world, as Marc Andreessen predicted eight years ago. And these stacks are growing, even in the SMB space.

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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

It should be one tight, information-packed paragraph that sums up the highlights of the company from its inception till right now. Keep track of the key messaging points and company milestones that are repeated most frequently in all the current or most recently released materials. It can be used for web and print.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. (

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. Instead, let’s cut to the chase.