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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Startups fail when they neglect to focus on the end user of their product. Established companies falter when they ignore the changing behavior of customers. As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. You can also follow up with more prompts to get more ideas and better targeting.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Some 88% of business executives say social media will become the primary channel for customer service and support while nearly one in two consider social media their primary channel for external communications.

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9 Promising FinTech Startups You Should be Watching

Envy

Here are some of the most promising startups we’ll have our eye on in 2019; which would you add to the list? This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. Est. 2012, London Twitter: @ClauseMatch. SecuredTouch. SecuredTouch has raised $11.5

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Bitcoin, of course. Changing Data Collection.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?”