Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I once calculated time spent blogging vs. number of RSS subscribers. It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. You would be entirely wrong. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Scoop.it

MARCH 11, 2021

Automatic content import using RSS or a sitemap. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Let’s jump into examples for both. Case studies. Original research.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. What I mean is that California for example always shows up with the most posts. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] [link] Bob Johnson 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at [link] [link] Allison B.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. We are a good example of a media outsider coming in with some fresh thought and making a splash.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. For example, the search term “industrial valves” yields 238,000 pages in Google. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Answers will always vary but we’ll offer up here at least one example of considerations to work your way thru. Media IS something that you can buy. Is “Do-It-Yourself” a viable option?

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. dell is one example. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Sprout Social

JULY 13, 2016

” or “what social media platform features your target audience?” Start putting together a plan in writing that you and your team can refer to when you need it. Your social media plan should consist of mini-plans for each social media channel you expect to be active on.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

Convince & Convert

SEPTEMBER 23, 2010

As Gilbert pointed out, our own intersection is a good example. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. It's weird on RSS. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). The RSS feed is: [link]. Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. Listen Now. Absolutely.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128