Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity
OCTOBER 17, 2023
Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 Lead gen campaigns have the most expensive cost per click, at $0.20.
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