markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thats what this webcast is about.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
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PureB2B
MAY 30, 2022
Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Can we still purchase B2B data? Will the GDPR replace PECR?
PureB2B
MAY 30, 2022
Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Include a valid postal address in each email you send.
markempa
JUNE 8, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. Get your copy of The New Rules of Marketing & PR on Amazon. Congrats David!
markempa
JUNE 16, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. This is called PR 2.0. This is called PR 2.0. mean, come on.
Martech Advisor
DECEMBER 12, 2019
In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark? In the pre-digital era, this meant door-to-door salespeople sharing product catalogs or contact center executives who would cold-call their prospects. Direct-to-consumer (D2C) marketing is the answer.
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