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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. Blogs and podcasts are both powerhouse marketing tools.

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The 9 Benefits of Choosing the HubSpot CMS as Your Website Platform

SmartBug Media

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

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Guide to H1 (Header) Tags for SEO

seo.co

In HTML, there are actually six different heading tags designed to inform a browser (or a search bot) which headers are most important. In Google Chrome, you can click View > Developer > View Source to view the source code for this page (or any other). As long as it’s both unique and readable, you’ll be in a good spot.

Tagging 85
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A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. This goes against the "more clicks = more customers" convention. We developed a list of keywords that hit the mark.

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Analyzing the best ecommerce platforms for SEO

ClickZ

Many clients and people we speak to will invest huge sums into design and the manual formatting of their products, only to find that the platform is not good for SEO. Then the cost of transferring to another platform becomes significant and most businesses are unlikely to adopt a new platform after so long. WordPress (Woo Commerce).

eCommerce 145
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Technical SEO Tips to Master Google Updates

RebelMouse

In addition to looking for sites that follow best practices around organizing their content and infrastructure, Google also looks for websites that provide a satisfying user experience, and that means making sure your quality, helpful content is set up for success. Your CMS should automatically generate a robots.txt file for you.

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Programmatic SEO for Ecommerce: Scale Your Online Store Fast

Single Grain

If a particular product becomes trendy, pSEO can help the relevant pages rank higher by updating key SEO elements. Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches.