accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? Without the right strategies, businesses can quickly sink into an inescapable abyss (AKA go out of business).

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. Let go of cause and effect. Get MarTech!

Conference 98

Conference ROI Terms and Conditions Planning 98

Digilant

OCTOBER 21, 2021

As a result, diversifying media budgets to keep your brand in front of audiences everywhere is critical. . The CMO’s Chase for Perfection. . In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. Future-Proofing Your Marketing Strategy. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. The biggest string — a zero-based budget.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Vendors 114

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). Your new CMO or other marketing leader wants to move to a new platform. The post New CMO. That’s HUGE.

CMO 78

CMO Budget Programs Marketing Automation Services Marketing Budget Creation 78

Marketing Insider Group

JULY 14, 2020

In just 17 years, LinkedIn has become a valuable channel for marketers. In only 14 years, the effect it has had is profound. But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Envy

APRIL 29, 2018

Most companies do not and therefore the result is bland messaging and marketing tools that do not mean much to anyone. The graveyard masses of unqualified leads that will never convert - cluttering your CRM, reflecting a chunk of wasted marketing budget - is a scene no CMO needs. This requires talent in itself.

CMO 83

CMO Allocation Marketing Budget Account Based Marketing 83

Content Standard

JULY 1, 2022

We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%. Consider that for a second: Your brand experience is as important to buyers as your products and services.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Two things to keep in mind: ROI calculation: Check out these formulas.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Marketing Insider Group

NOVEMBER 10, 2020

I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Marketing Insider Group

SEPTEMBER 9, 2020

They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Return on Marketing Investment (ROMI) .

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 114

Work Management Marketing Management Marketing Budget Budget Programs 114

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 108

Marketing Mix Marketing Attribution Lead Ranking Planning 108

GrowPowerful

APRIL 20, 2023

As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

SmartBug Media

DECEMBER 5, 2023

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Outsource production and automate distribution to boost your ROI. Start with a Content Marketing Audit.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Oktopost

AUGUST 23, 2020

Chief Marketing Officers are challenged daily to align their entire marketing departments with the business strategy, rather than operate adjacent from it. Marketing KPIs should be directly correlated to the goals of the organization. Effectively Communicate, Internally. Consider how marketers present their ideas.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

ClickZ

AUGUST 30, 2021

30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand. Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

EveryoneSocial

JUNE 14, 2022

The Employee Influencer Effect. 3 Ways Employee Influencers Improve Paid Ad Strategies. Promoting your content via ads is important, but it’s not the only thing you should rely on, especially given economic changes and varying marketing budgets. Not quite, as they still create brand awareness and drive revenue.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Porch Group Media

MAY 17, 2022

But, as with any type of marketing program, marketers face a few unique challenges when it comes to executing mover marketing programs. This article offers tips and strategies on how to overcome these obstacles and leverage your mover marketing program to its full potential. Measuring ROI.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Crimson Marketing

AUGUST 4, 2014

The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well. He shares what some of them are and how CMOs can use marketing technology to deliver the metrics that matter to these executives. James Thomas is the CMO of Allocadia.

CMO 100

CMO Enterprise Management Organization Aggregators 100

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. There are so many incredibly smart and generous people I learn from.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Martech

MARCH 14, 2022

With that said, let’s begin the journey to unlock the power of your marketing technology with this advice: Do not purchase another platform, point solution, service, or analyst report until you read this article and share it with the rest of your marketing organization.

Work Management 130

Work Management Marketing Management Paid Search Agency Planning 130

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Top Rank Marketing

JULY 2, 2018

Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among the first to be placed on the chopping block because it all comes down to ROI —something many modern marketers find hard to prove. Effective measurement is a problem that’s plagued marketers for years.

ROI 52

ROI Advertising Agencies Marketing Budget Paid Search Agency 52

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183