Hubspot

OCTOBER 8, 2014

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Personalize your email messaging. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Let''s talk specifics, though. Higher email relevance.

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Hubspot

SEPTEMBER 24, 2012

Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Only one way to find out ;-). Sup with that?

Email Marketing 28

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Webbiquity

JUNE 18, 2019

Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark. 3) Every time your email’s clickthrough rate is higher than your benchmark. Email marketing is hard.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. A few highlights: You need to include your valid physical postal address in every email you send out.

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Sharpspring

NOVEMBER 23, 2021

Also, the majority of consumers across generational lines consider email the most personal marketing channel. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Too many email marketers consider a consumer’s opt-in as a green light to send any and all promotional content.

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Email Marketing Planning CAN-SPAM Marketing Management 83

Sharpspring

SEPTEMBER 29, 2021

Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out! As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. So how can you settle on the sweet spot ? What happened?

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Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JUNE 8, 2017

Taking what we learned from our old subscription, along with all of the feedback collected from our existing subscribers, we set out to design a new model. Improve clickthrough rate. And we planned to hit those goals by solving for two problems: Finding a way to provide a more personalized content experience. What Gives?

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Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Figure out the outcome that you want: Is it to clean up your list? Plan these emails out, outlining the core message and take-away for each email. Use personalization.

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Email Marketing Campaigns Work Management Planning 69

markempa

AUGUST 19, 2013

This post grew out of one of those talks. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

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TrustRadius Marketing

OCTOBER 10, 2019

How do you rise above your competitors to amplify your message and avoid getting drowned out by all the noise? Check out these 8 tips below to see if you are following current email best practices: 1. Add a double opt-in options so you can develop a high quality list full of readers who care about your content.

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Marketing Automation Services Work Management Marketing Management Tips 45

BenchmarkONE

NOVEMBER 7, 2018

Video has the potential to drastically increase your number of built links and embeds as well as boost social shares, all while improving conversion rates in the process. As you’ve probably noticed recently, Google search results now feature rich snippets (videos that stand out on the first page). Opt-In Email Lists.

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Inbound Marketing Webinar Metrics Video Marketing Marketing & Strategy 72

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Is the message personalized with information in your contacts database?

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Hubspot

JUNE 26, 2018

It’s not a personal note from an old colleague either. Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Here are the many ways you can (and should) use email: Build Relationships : Build connections through personalized engagement. Lead Magnets.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. 3) Every time your email''s clickthrough rate is higher than your benchmark. 4) When you first found out marketing automation was a thing. Personalization is key to engagement. personally.

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PureB2B

MARCH 28, 2016

Increasing unsubscribe rates are a constant dilemma for email marketers. While email remains an effective tool in reaching out to customers, many marketers agree that this relationship is the most difficult to maintain. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

Increasing unsubscribe rates are a constant dilemma for email marketers. While email remains an effective tool in reaching out to customers, many marketers agree that this relationship is the most difficult to maintain. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62