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How Sales Can Triple Response Rates With Video

Vidyard

Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

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Does your organization really need a marketing automation platform?

Martech

Click here to download! Is inbound marketing (social media, blogging, SEO) more important than outbound (email)? Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Have we outgrown our current marketing system?

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Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. 37% increase in click rates.

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. 86 percent of marketers rate their lead nurture campaigns as “average or worse” according to a Demand Gen Report.

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Does your organization need a marketing automation platform?

Martech

Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Are reporting and analytics the key features you need?