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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. American Express Business Class.

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7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

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7 Common Content Marketing Mistakes And How to Avoid Them

Marketing Insider Group

A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” The 13% of the class who had goals, but had not written them down was earning double the amount of the 84% who had no goals. FORGETTING TO BUILD A BUSINESS CASE UPFRONT.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

Kate Rogers is a small business and entrepreneurship reporter for CNBC. Before CNBC, Rogers was a reporter for FOX Business where she specialized in finance and small business. Also, she was the host for Growing Your Business , a web series on entrepreneurs and start-ups for FOXBusiness.com. Kate Rogers.

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Top Tactics for a B2B Integrated Marketing Strategy: Interview with Michelle Cody

Canadian Marketing Association

They key to building your case for testing is threefold: Engage contacts at popular platforms (LinkedIn and Facebook predominantly) to help advocate for B2B testing and provide case studies and proof points to support your case. “Social media is the gift that never stops giving” – Michelle Cody.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. To watch the video, here’s the LinkedIn on-demand version. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. My name is Matt Heinz. ” Right?

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

The ace in the hole for many small business owners could be social media marketing. You’ll see their case studies stats quoted in many SMM articles. Small businesses and startups that don’t have teams for digital marketing and monitoring social media networks would benefit from using agencies.