Remove Churn Rate Remove Cross-Selling Remove Interactive Marketing Remove Loyalty
article thumbnail

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

article thumbnail

Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. According to Showpad’s recent study , 50 percent of participants said their churn rates had significantly increased since the pandemic. “To

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving growth through data: Optimizing the retention stage

Martech

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

article thumbnail

Customer Retention: What it Takes

Navigate the Channel

Fostering customer loyalty in B2B is mission-critical. Retaining existing customers costs far less than acquiring new ones, and your chances of selling to an existing customer are higher. Fostering customer loyalty in B2B is mission-critical. Digital forums are a great way to unite your customers and interact.

article thumbnail

Customer Success—and PLG—as a Profit Center

Heinz Marketing

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Customer Marketing.

article thumbnail

The Bow Tie Funnel

Heinz Marketing

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. Loopholes in the traditional marketing funnel. This we call a purchase stage. What is a Bow Tie Funnel?

article thumbnail

What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? growing an emailing list, increasing landing page conversions, or reducing the bounce rate.