Unbounce

OCTOBER 22, 2020

If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? In 2017, we created this great value deal for Hint Water that was basically nine cases of water for $99. Create a Unique Campaign Message. Or should I buy now?

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Litmus

MAY 31, 2019

We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. What we have been able to do, though, is identify some major trends that impact email marketers. Onboarding and Lifecycle Emails. It also makes it hard to pick our favorite sessions from each year. Modular Design.

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Trends VALS Conference Webinar Metrics 52

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Level: Intermediate to Advanced.

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VALS Paid Search Agency Enterprise Management Email Campaigns 49

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. Email Workflows that Work.

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Webinar Metrics Budget Programs VALS Customer Surveys 55

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” 1) Communicate Openly.

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VALS Education Inbound Marketing Buy 28

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

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Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

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Landing Pages eCommerce Email Marketing Click Rate 145