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Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

Conductor

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. What Is the ROI Calculator? Interested in completing the Conductor + Forrester ROI Calculator?

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MASTER THE ART OF CONTENT MARKETING TO BOOST YOUR REVENUE PERFORMANCE

Mereo

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). On top of this, content marketing is notorious for consuming valuable resources. In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

If anyone else cares to expand on this list, even better. Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Statistics include: • 16.5% Statistics include: • 16.5%

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What’s Worth More?

ANNUITAS

The discussion has been focusing on the approach organizations should take in implementing marketing automation. Should it be on lead generation, or lead management? Another study conducted by MarketingSherpa showed that 70% of all initial leads generated are NOT in a “buy-mode”. This statement got me thinking.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals.

ROI 100
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B2B Content Marketing Statistics and What They Mean

ClearVoice

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore. Nearly two thirds of decision makers are in the 30-40 age range.

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7 Ways To Kick Start B2B Sales Teams

Adobe Experience Cloud Blog

Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process. by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace.