Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. This could focus on the biggest benefit of a product.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Hinge Marketing

NOVEMBER 3, 2021

The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 127

Business Lead Ranking Enterprise Management Work Management 127