How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

grow - Practical Marketing Solutions

It’s meant to resonate deeply with an audience and trigger actions—leads for my speaking or requests to host/produce shows of a similar quality and similar differentiation for other brands ( like this one ). The series was branded as Social Media Examiner’s, not as “Unthinkable + SME.”

Rules 57

Trending Sources

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? First, today’s B2B buyer is more empowered than ever before.

SME 14

Traditional + Social: The new media mix

Wondering Out Loud

In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). When all products are the same, buyers start differentiating on a different level. On January 8th I posted an entry, A social media question worth pondering , that touched on the subject of traditional media v. social media.

SME 0

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention. Reduce the current ad-hoc investment in homegrown benchmarking, assessment, ROI / TCO tools and programs via standardization on a single provider, and eliminating internal SME burdens, a net savings of 25% in current consulting, licensing and internal labor costs.