Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? First, today’s B2B buyer is more empowered than ever before.

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Traditional + Social: The new media mix

Wondering Out Loud

In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). When all products are the same, buyers start differentiating on a different level. On January 8th I posted an entry, A social media question worth pondering , that touched on the subject of traditional media v. social media.

Trending Sources

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention. Reduce the current ad-hoc investment in homegrown benchmarking, assessment, ROI / TCO tools and programs via standardization on a single provider, and eliminating internal SME burdens, a net savings of 25% in current consulting, licensing and internal labor costs.

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