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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

before economic conditions in Europe and US uncertainty stymied expected technology spending increases. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. Click here to learn more. Click here to learn more.

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Revenue Streams and the Publishers who Love Them

Anyword

You have to own your audience for any long term planning of your revenue streams. Armed with this knowledge, the editorial team can focus more on topics that foster long-term engagement. These advantages can’t be easily replicated, and they balance out demands that brands now make. It All Starts With Audience Development.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Click here to learn more. Click here to learn more.

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How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. At the bottom of a Google search engine results page, a list of related popular search terms appears.

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Strike Marketing: What We Can Learn from the Hollywood Strike

Single Grain

In this post, we’ll take a look at strike marketing as the term we use to describe the likelihood of content gaps and how you, the marketer or leader of your brand, can take content famines and turn them into opportunities to position your brand bigger and brighter than ever. This is where storytelling comes into play.

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

By establishing a new niche that is free of competition, your company has an excellent chance of dominating it: The term “category design” found its way into mainstream marketing consciousness in 2016, with the release of the book Play Bigger. The Art of UX Storytelling: How to Create Your Brand’s Story.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

This is the case with Dope or Nope , a channel that blends unboxing and product reviews with comedy: While some of their videos focus solely on the comedy aspect, such as buying every Jar Jar Binks toy , they do plenty of subscriber box videos. The video shows an animated girl studying with a cat sitting on the windowsill.