Remove custom-implementation
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Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Select the right measures. Competitiveness. Here’s why we discourage these measures.

Product 219
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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

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4 Fundamental Ways to Drive More Traffic to Your Firm’s Website

Circle Studio

By implementing just a few fundamental tactics and committing to them with consistency, you’ll start to see results. Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. Research reports and white papers. Perform sitewide AND on-page search engine optimization (SEO).

Traffic 99
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Using video for “buyer enablement”

Biznology

Customers appreciate suppliers who provide information that makes the buying process easier. “Buyer Enablement Tool” is not (yet) a Gartner Magic Quadrant category, but whether or not a piece of sales content fits into the category seems consequential to me now. Interactive Buyer Enablement Video. Like this post?

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

You can get micro-hits of CRO and A/B testing theory, practical knowledge, implementation pitfalls, and rules of thumb to develop an experimentation mindset right in your inbox. Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

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The Key Role Technical Marketing Can Play in Content Strategy

Hubspot

Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers. Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service.