Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. With that in mind, here are three common case study stumbling blocks I’ve noticed: 1.

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Lake One

OCTOBER 13, 2023

ABM focuses on fully identifying and engaging your key accounts and giving them a personalized and individual-focused feel. Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries.

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Account Based Marketing Case Study Case Studies Studies 75

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

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Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

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Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.”

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KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Don’t just state results without explaining how the customer got there.

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Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. One speaker did send out a poll to their virtual audience and shared the results with both the virtual and live audiences to discuss.

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Lead Capture Case Study Case Studies Conference 74

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. DATA: Turn data into assets that prove results in real time.

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Digital Transformation Case Study Case Studies Studies 184

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. The History of the Hashtag. how do you feel about using # (pound) for groups.

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Case Studies Case Study Twitter Studies 105

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. What are social media case studies?

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Case Studies Case Study Social Media Studies 52

Allocadia

MAY 23, 2023

The team couldn’t do any sort of analysis on marketing’s financial performance, and was unsure if they were ahead, behind or on track on spend. They appreciated that Allocadia had been designed specifically for marketers, not accountants, and that it was cloud-based from day one — just like Box.

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Marketing Insider Group

SEPTEMBER 10, 2019

Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do. Here are some employee activation case studies from those who have. Not this one. As you can see by our posts, we practice what we preach here as well.

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Lake One

OCTOBER 11, 2023

Sales and marketing also think the day is coming—in the not-too-distant future—when AI implementations will be able to reach out to people on their own, starting conversations that qualified salespeople will be able to finish with signed contracts. BONUS: Wondering where to start with Generative AI?

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Case Studies Case Study B2B Sales Studies 75

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

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Case Study Case Studies Storytelling Studies 62

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Is your company one of them? Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Thanks to all our sponsors! Like this post? Sign up for our emails here.

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Case Study Case Studies Digital Transformation Studies 120

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

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Case Study Case Studies Studies Marketing Management 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The results were striking.

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Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. After all, we are a knowledge-based society, and knowledge, my friend, is power.

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Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Case Studies Case Study Studies Work Management 101

Bannersnack

JULY 7, 2021

13 minutes read Everyone’s talking about audio advertising, and we’re all ears. Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads). Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads).

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Case Study Case Studies Youtube Ads 98

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

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Case Study Case Studies Studies Work Management 52

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

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Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer.

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Outgrow Case Study Case Studies Lead Scoring 85

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. You’re in the right place!

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Case Studies Case Study Studies Marketing Strategy 104

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Instead of taking time to look through the list, most customers will click on just the first one or two links.

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Case Study Case Studies Studies Promotion 120

Sana Commerce

JULY 16, 2023

Composable commerce is one of those solutions that has caught the attention of B2B companies. API-first By exposing all functionalities through APIs, composable commerce enables the seamless integration of multiple applications or services. In this article What is composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Instead of taking time to look through the list, most customers will click on just the first one or two links.

Case Study 120

Case Study Case Studies Studies Promotion 120

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study?

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Case Studies Case Study Studies Advertising Agencies 76

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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Case Study Case Studies Lead Gen Studies 120

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 65

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. And potential customers look for them on your site to evaluate whether your solution will work for their unique situation. Their priority is making sales.

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PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article. It’s much more powerful.”.

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Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

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Case Studies Case Study Studies Work Management 96

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

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