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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Now, it should be hassle-free, with a one-click solution. Simplified unsubscription.

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols

Hubspot

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Quarantine : The message will be put into a spam/junk/quarantine folder.

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How to Get Brand Protection When Getting Email

Martech Advisor

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

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Artificial intelligence is getting even smarter

Martech

Digital marketers still have a job of course. Do you replace people and automate their work? It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. While it can turn out usable copy, it is not “final”, or ready to print. Get MarTech!

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9 Cyber Security Mistakes that can Cost You Fortune

Valasys

In this article, we have discussed 8 such cybersecurity mistakes that can cost you a fortune, and you should avoid. To avoid this problem, you can use best password manager tools to create strong passwords. You can also try to create strong passwords manually. Not using Reliable Antimalware Software.

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Why is my email in the spam folder?

DotDigital

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. Second, let’s look at the spam problem.