B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
markempa
MAY 13, 2007
My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. So whos to blame?
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