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3 Companies Winning the OTT Race With Advertisers

readwrite

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

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5 Winning Super Bowl Marketing Strategies

Outbrain

With that much buzz, you can’t afford to miss out on this short, yet critical, time window to connect with your target audiences online. Luckily, we’ve compiled five Super Bowl marketing strategies that’ll land your content an easy touchdown. Make Your Mobile Strategy the MVP. According to a recent Nielson study, 68% of U.S.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

The B2B Social Media Marketing Series is supported by IDG Enterprise. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Why are so many B2B marketers using social media, though? Learn more.

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12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Brian Honigman, @BrianHonigman.

Trends 41
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

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How to Boost eCommerce Sales with Instagram

Convince & Convert

Want to create a buzz for your product online and be discovered by even more people around the world? billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent of brands use Instagram as a marketing tool. percent, as forecasted by eMarketer. billion posts every day.

eCommerce 149