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Why DE&I is integral for your marketing strategy

SmartBrief - Marketing

Customers look for authenticity and evaluate brands across all touch points of the buying cycle. As storytellers of our brands, marketers play a central role in company diversity and inclusion initiatives throughout the entire organization. However, 71% of consumers expect brands to promote diversity and inclusion.

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5 Advantages of Sales Funnel Marketing

Valasys

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. Leads have to be nurtured to drive purchases and lead nurturing tactics vary according to an individual’s stage in his respective buying cycle. It Breathes Life to Branding Through Powerful Storytelling.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas.

Loyalty 72
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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The in-depth use of intent-data was leveraged for businesses in the year 2017.

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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. Storytelling is crucial to content marketing. So customers are responding a lot faster and more intently to something that’s moving than something that isn’t.

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How to optimize your B2B content marketing?

Exo B2B

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Remember my post on intent marketing? That’s probably where you are today, considering whether the investment is worth the candle, especially with limited means. B2B content marketing.