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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. That just brings you readers with no intention of purchasing.

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Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Unfortunately, it often doesn’t make for very good content or storytelling. It makes sense.

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B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling

Heinz Marketing

How to Leverage Buyer Intent to Maximize Marketing Campaigns. The use of intent data, helps marketers understand the behavioral patterns of customers both potential and actual. Brand Storytelling Is A Competitive Advantage. Whether you’re a SaaS or product-based business, all good campaigns start with a clear marketing strategy.

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How Intent Data Makes Storytelling More than a Buzzword

Aberdeen

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. Just because you’re creating content doesn’t mean you’re making the most of storytelling.

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3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback

Search Engine Journal

Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.

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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

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