DealSignal

MAY 15, 2022

Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey. With intent data, you can. What Is Intent Data? Typically, buyers narrow down their options before making a final decision.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

6sense

DECEMBER 6, 2021

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine stages of their sales process with what are really stages of the buyer journey. Buyer Journeys and Funnels Are Misaligned.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer's Journey Digital Marketing Funnels 62

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Why it’s important, including examples of how it affects outreach and deal health. Your team gains a clearer picture of buyer personas.

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Top of Funnel Intent Signal Intent Data Buyer Personas 62

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. For example: Reading specific articles on your website.

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Buyer Intent Intent Data Intent Work Management 118

Heinz Marketing

MARCH 16, 2022

The most common consumer example of AI in your day-to-day life is Google Maps. Netflix is a perfect example. There are some good ABM platforms in the market that use AI technology to generate time-based predictions to show where customers are in their buying journey and when it is time to engage with them. Content curation.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. For example, challenges, pain points, metrics they are being measured on, goals, and tech tools they use. Link them to your solutions.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

6sense

DECEMBER 1, 2021

And by smartly analyzing these buyer-intent “digital breadcrumbs” with AI and machine learning, your team can proactively engage these accounts with the right content at the right time in the right channel. Customer intent signals live there, too. These tools can bring clarity to your customers’… Buyer journeys.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

And by smartly analyzing these buyer-intent “digital breadcrumbs” with AI and machine learning, your team can proactively engage these accounts with the right content at the right time in the right channel. Customer intent signals live there, too. These tools can bring clarity to your customers’… Buyer journeys.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Aberdeen

MARCH 19, 2020

They are about 50 – 70% into their buyer journey. One critical use case of Buyer Intent and/or Behavioral Technographics data is the ability to go back in time and view when an account actually started their research journey. There are quite a few other examples of MQL misalignment. The bad news?

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Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

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Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Inbox Insight

OCTOBER 19, 2020

With this in mind, we recommend that all B2B marketers leverage their own first-party intent data and incorporate this into their marketing strategies. Third-Party Intent Data. When utilized effectively, third-party intent data can provide a whole range of benefits that first-party data might not have the ability to bring.

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Intent Data Demand Generation Intent Demand 98

6sense

DECEMBER 8, 2021

Most buying behavior is anonymous, so third-party intent data is critical here. For example, If ABM is a top research keyword, provide commercial insights on ABM versus demand generation. Use the intent keyword in your email subject line. Behavior: What do they actually care about? Timing: This is where the magic happens.

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Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Product comparison and review pages.

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Buyer Intent Intent Data Intent Work Management 62

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketing and sales teams can prioritize buyers based on engagement and interest, then offer messaging that can be crafted to the appropriate timing and personalization for prospects based on where they are in the buying journey. Downstream intent data’s role in B2B marketing and sales. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

APRIL 11, 2018

Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts. 67% of the buyer journey takes place digitally, according to SiriusDecisions.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Content4Demand

MAY 21, 2020

“The stakes are high in ABM, and every step of your strategy needs to rely on relevant, engaging content that speaks directly to your buyer.” This can set the stage for upselling later on in the buyer journey. But it’s not always necessary to start from scratch when it comes to content. The initial deal is only the beginning.”

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

AUGUST 14, 2019

So I’ve got all this amazing data and I’m now starting to feel all warm and fuzzy inside as I have a list of accounts that are showing active buying signals right at the start of the buyers journey. So what happens next? My sales team will get email notifications and Slack alerts when one of their accounts is on our website.

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Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Content4Demand

NOVEMBER 16, 2021

However, as content is an inherent part of marketing (and business) more broadly, often the use of intent data—directly or indirectly—manifests across content strategy and tactics. Three examples that I want to callout include OneLogin, Extreme Networks and 8×8. That alone is enough to get brownie points with sales! ”

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Strategic-IC

OCTOBER 16, 2018

If your business has an existing marketing technology stack that connects data from your website, content, event and related touchpoints, you can likely already identify where accounts and existing contacts are within a buyer journey. Ever more complex buyer journeys. So you are already ahead of the game!

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Intent Buy Account Based Marketing Work Management 67

SalesIntel

SEPTEMBER 13, 2021

Businesses can identify “ready to buy” prospects and fine-tune their campaigns using a plethora of aggregated intent signals. Intent Data can be used for future prospecting since it reveals specific trends that might assist you to enhance your prospects’ purchasing decisions along their buyer journey. .

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Albacross

NOVEMBER 10, 2020

We just have to get better at understanding buying intent signals on websites to predict where a prospect is in their journey. In addition, we need to use intent data to understand who they are and what their organization looks like. Much of their activity may be spent reading your blog, for example.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Digital Marketing Funnels 52

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. For example, become a guest speaker for another company’s podcast or webinar to reach a whole new audience. Chances are, you are already collecting intent data.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Aberdeen

OCTOBER 24, 2019

They include: Intent Calibration : The ability to tailor intent signals to best fit your offerings and market. Intent Pixel : The option to track account activity on your website and incorporate that activity into your final intent score. Track Pipeline Impact. Get Ready to Identify the Sales You’ve Been Missing.

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Top of Funnel Marketing Management Intent Data Sales Qualified Leads 40

Valasys

FEBRUARY 25, 2020

According to Michael Bird, President of Sales and Marketing Solutions at Dun & Bradstreet, the customers have evolved to more of a self-guided & digital buying journey & therefore, the sales & marketing teams need to be able to react quickly to the buying signals. This helps influence purchase & closes the sale.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Leadspace

MARCH 26, 2018

You need to dig deeper, for example: What technologies do they have installed already, and are they compatible with your product? For example, if the vendor is only using your existing, first-party data, that might not be enough, and odds are that at least some of that data is incorrect or outdated. Are they already using a competitor?

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

Aberdeen

DECEMBER 21, 2018

Would you look for analogous examples of the technology being used in organizations similar to yours? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Example: Top Grad School Programs for AI.

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Intent Data Marketing AI Intent Intent Signal 45

Heinz Marketing

AUGUST 30, 2021

I know the people I should be talking to, how do I manufacturer or find, and then leverage and follow up with those right intent signals.” Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.” You can say, “I know what companies I should be selling to.

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Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Strategic-IC

JULY 1, 2020

So, for example, what technology do they use? But for example, Alex, in the case of Reachdesk, have they done direct mail before?Or And for us, that's really an important indicator, is how large, for example, in the work that we do? And that's for us, it's a good indicator. Are they are they using Salesforce?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

KoMarketing Associates

SEPTEMBER 23, 2020

Thanks to AI, machine learning, and sophisticated software platforms, personalization now extends all the way to the level of the buyer’s journey. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time.

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Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

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Intent Top of Funnel Intent Signal Intent Data 118

Heinz Marketing

SEPTEMBER 5, 2022

Matt: I think this concept of the information that we now have available that we didn’t have before, some of it through artificial intelligence, some of it through, sort of intent signals in other places. Can you give a couple examples of where that is particularly useful for sales organizations today?

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Top of Funnel Transparency Marketing AI Training 52

NetLine

MARCH 2, 2023

But even though B2B marketers want to take advantage of this intent data, actually finding, structuring and using it is a huge challenge. Image caption: A screenshot of NetLine Audience Explorer showing content consumption, buyer research and the most active in-market companies with B2B buyers.

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

JUNE 14, 2021

ZoomInfo Intent allows you to discover companies researching problems that you can solve. It tracks companies doing more online research for topics related to your business on third-party websites so you can reach them earlier in the buyer journey. It May Look Like Luck, but It’s Just Good Data.

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Zoominfo Intent Work Management Marketing Management 130