DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

DealSignal

JANUARY 25, 2023

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52