PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world.

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Intent Signal Buyer Intent Buyer's Journey CMO 62

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Experience].

Top of Funnel 104

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 104

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Occasionally, a divide would normalize the account’s size, or a multiply would magnify a signal of poignance. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. But odds are low that human intelligence can leverage the staggering amount of intent data to accurately calculate the best times to engage those target accounts. Alexa, Parse my B2B Intent Data.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Albacross

NOVEMBER 10, 2020

And if you’re struggling to get more budget from your CMO (probably because you’re finding it hard to show how much revenue you’ve bought in) you need to find ways to get the most out of the demand you’re already driving. Unidentified demand is website visitors who show intent and fit within your ideal customer profile.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Digital Marketing Funnels 52

Heinz Marketing

AUGUST 30, 2021

The pattern that started to form was primarily most of the opportunities created had what’s called a signal attached to it. And the signals came in three categories. There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. That’s not a strategy.

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Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Declan - Well, I think the final layer is what we call, intent, intent data. Alex - Hmm.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

KoMarketing Associates

SEPTEMBER 23, 2020

Thanks to AI, machine learning, and sophisticated software platforms, personalization now extends all the way to the level of the buyer’s journey. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here’s what she told us about connecting content to signal data for a frictionless experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. Recent intent topics. Improve ROI through better real-time segmentation by: Leveraging 6sense Predictive to move customers through journeys faster. Ride the Wave. Catch More Waves.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. She is the CMO at InsideView. Is that right? Tracy: Yes. I am, Matt.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Aberdeen

FEBRUARY 6, 2019

Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. Best-in-Class intent analysis, on the other hand, takes a more comprehensive and enlightened approach.

Analysis 40

Analysis Intent Paid Search Agency Ads 40